OVERVIEW

Amerisleep manufactures mattresses, bed bases, and pillows. The company's sells their products exclusively through their website. They differentiate themselves by applying the latest technologies and using eco-friendly materials. Through Growth Rock, a conversion rate optimization A/B testing firm,  I have designed aspects of their homepage, product detail pages, and blog.

MY ROLE

UX Design, UI Design, Wireframing

TOOLS

A/B testing insights, Sketch, InVision

PLATFORM

Desktop, mobile, and tablet website

PROJECTS

Mobile: Deals link and closable banner

HYPOTHESIS
RESULTS

On mobile, the Deals page is hard to find. By adding a Deals link to the banner, users will see it more easily and it will increase revenue. We also are going to allow to user to close the banner so they can have a larger viewport.

  • In both Variation B and C, about 6% of all mobile visitors clicked on the banner to get to the see deals page.

  • Add to cart clicks were lower for the 2 variations, but completed checkouts were higher.

  • Variation C showed 18.5% more orders on mobile, 13% increase in revenue. The ability to close the banner helped mobile users complete checkout (10% of Var C users clicked the X to close the banner). The fact that Variation C showed an increase in sales while variation B (just the see deals button but no close button) did not, suggests that the ability to close the banner helped mobile users complete checkout.

BEFORE
AFTER

Variation C

Variation B

Designed by Isabelle Su © 2020